Empathy is the foundation of great products.
But after years working in big tech and start-ups, we’ve run into two painful truths:
Using personal phones for testing is broken
Teams don’t have internal sources of truth for their live UX
Figma designs show what your team meant to build, not what actually shipped. And even with perfect hand-offs, designs go stale. The live product? It’s hard to access, harder to capture, and even harder to share.
Mobile is the worst, yet it’s usually the most trafficked platform. And it’s not just one: there’s iOS, Android, and mobile web. Honestly, it's wild how broken the current workflow is — testing on personal phones, emailing yourself screenshots or using personal iClouds, and dressing them up with device frames and reflections. Just to show stakeholders the basics. The truth is:
PMs can’t keep up with the changing UX and A/B tests.
Designers spend more time documenting than designing.
Marketers don’t have visibility into end-to-end flows.
Sales demos stale mock-ups and prototypes.
Support can’t capture mobile for guides or issue triage.
Leadership makes decisions based on desktop.
And new hires can’t explore or learn from the real product.
That’s why we’ve built Empath.
To be the best tool to explore and capture your product.
You can launch virtual devices right on your Mac and seamlessly use your product as a customer. Test your app, capture presentation-ready screenshots, and analyze your competitors.
And so much more.
Empathy isn’t a nice-to-have. It’s the foundation of great product work. We’re building for ourselves and for every team striving to stay customer-obsessed.