Building something remarkable takes understanding and creativity. This is echoed by folks who inspire us like IDEO, Wieden+Kennedy, Simon Sinek and Rory Sutherland.

But after years working in big tech and start-ups, we’ve run into two painful truths:

• There’s no shared UX source of truth across teams

• Capturing mobile is embarrassingly manual

Figma designs show what the team meant to build, not what actually shipped. And even with perfect hand-offs, designs go stale. The live product? It’s hard to access, harder to capture, and even harder to share.

Mobile is the worst, yet it’s usually the most trafficked platform. And it’s not just one: there’s iOS, Android, and mobile web. We’ve all wasted hours emailing ourselves screenshots, using personal iClouds, and juggling test accounts — just to show stakeholders the basics. The truth is:

• PMs are out of touch with the live mobile UX.

• Designers spend more time documenting than designing.

• Marketers don’t have visibility into top flows for launches.

• Sales demos stale mockups and prototypes.

• Support wastes time validating product behavior.

• Leadership makes decisions based on anecdotes and desktop.

• And new hires don’t stand a chance.

That’s why we’ve built Empath.

We believe the easiest way to understand your customer is to be one.

Empath lets you launch virtual devices and use your live product as customers see it. You can easily test your app like a customer, capture presentation-ready screenshots, and analyze your competitors. And so much more.

Empathy isn’t a nice-to-have. It’s the foundation of great product work. We’re building for ourselves and for every team striving to stay customer-obsessed.

Thanks for joining us on this journey!